Meistä

The Grand Travel Award is one of the most established and respected travel industry award concepts in the Nordic region. Created by Travel News in Sweden in 1992, the Grand Travel Award has for more than three decades recognised excellence, innovation and outstanding performance across the travel industry. What began as a Swedish initiative has since grown into a leading Nordic institution, expanding first to Norway and, in 2025, to Finland.

For 32 years, the Grand Travel Award has brought together the most influential companies, leaders and decision-makers in the travel sector, celebrating the organisations that continuously raise the standards of the industry.

The Grand Travel Award recognitions are based on an independent and verified market study conducted by the highly respected research company Nordic Bench. The methodology combines consumer opinions, travel industry professionals and expert jury evaluations.

At the core of the research is the internationally recognised Net Promoter Score (NPS) methodology, measuring customers’ willingness to recommend a company. In addition, companies are assessed across ten key brand and performance indicators, including service quality, reliability, customer satisfaction and brand credibility.

Today, Grand Travel Award Finland continues this proud tradition by gathering key travel industry professionals, executives, destinations, airlines, hotel groups, tour operators and partners to recognise the companies and brands that have earned the highest levels of trust, customer satisfaction and industry respect.